Music Ally SI:X 2023 startups contest winner

After years of hard work, sometimes against all odds, we are proud to share this article:

„The winners of the second annual Music Ally SI:X startups contest have been announced.

12on12, Flame2Fame, Masterchannel, Music Tomorrow, StanPass and Tickets For Good were the startups picked by our panel of judges, after narrowing down the 36 finalists.

The six winners will now present at our Music Ally Connect conference in January 2024, and will receive a mentoring programme from SI:X’s supporting sponsors and Music Ally.

This year’s contest was held in association with Amazon Music, ASCAP Lab, The Raine Group, Red Bull Media House, Reed Smith and Universal Music Group.


Flame2Fame is one of the companies trying to bring more sustainability to the music industry. It makes products from recycled materials: from guitar straps made from fire-hose to a guitar and bass made from “spent coffee grounds, chopsticks and denim from end-of-use garments”.

The Germany-based startup works with professional musicians to design its products, which are then sold from the company’s online store. The products are produced in partnership with an organisation called Lebenshilfe, which runs workshops for people with disabilities. Every product has a label with the name of the person who made it, too.

“We are so grateful for winning this award. It is not just for us, but for everyone who wants to make this world a better place!” said Flame2Fame in a statement.“


Flame2Fame, upgecycelte Bass- & Gitarrengurte aus gebrauchten Feuerwehrschläuchen, hergestellt in sozialen Werkstätten; von jedem Produkt spenden wir einen Teil an soziale und umweltorientierte Organisationen, die diese Welt ein bisschen besser machen.






c/o SUS Sustainability Solutions GmbH
Köpfelweg 41
69118 Heidelberg, Germany

+49(0)6221-724 6786